Features Overview

SHARK SUPS NEW LOOK FOR 2020

In this video we look at the 2020 Shark SUP range of boards and accessories. The boards might have kept their core shapes but the brand graphics and finish are very different from previous years.

We’ve been reviewing Shark SUPs for a few years now and they have always hit a mid level price point with their range of iSUPs. As well as the great new look boards, another big change for 2020 are their bags. Last years bags were a bit basic but this year they look like some of the best iSUP bags on the market.

Ditching the label for PAQ & Lynx

Tuesday afternoon and there’s a lengthy queue blocking the pavements around Protein Studios in Shoreditch. These young streetwear enthusiasts have been waiting to get their foot into the one-off activation; ‘Unlabelled’ pop-up store; a collaboration between Lynx’s ‘Ditch the Label’ charity and the internet sensations, PAQ (Kyra TV).

The premise was simple, in the name of the ‘Ditch the label’ anti-prejudice message the boys purchased and sourced a stock room full of both high end and budget items, then proceeded to remove the labels from them. In their own words “you could pick up a Gucci T-shirt for £15 or a Primark one for the same price”.

Shark inspired design

2019 has been a big year for SHARK SUPs and behind the scenes we have been working on some significant changes, which we are extremely excited to now be able to share.

One very big difference that we are extremely proud of is the aesthetic rebrand for our entire company and product collection. This has been a journey of learning for all and here we speak with our UK based, Creative Director, Simon Edwin, and Junior Designer, Lucy Moss, to find out what it’s been like for them to work on such an exciting project.