Lucy Moss
Step Outside — Business Cards.png

#StepOutside — Brand Identity & Concept, Campaign, App & Motion Graphics

This project was a self-led project in my second year of university, in which we were tasked to create a motion graphics piece. I came up with a campaign called #stepoutside which was aimed at parents and their toddlers.

The purpose was to encourage spending time outdoors, as there are so many beneficial factors about getting out and par-taking in activities (especially at such a young age).

With the digital age in full swing we are introducing devices such as iPads to children as young as 2/3 years old. This is a campaign which is meant to be eye- catching yet light hearted to get the initial target audiences attention. The light and pastel colour palette reflects the feel of the campaigns mission.

#explore #learn #play


Step Outside.jpg
Step Outside — Business Cards.png
Step Outside Poster Mock up.png
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