This project was a self-led project in my second year of university, in which we were tasked to create a motion graphics piece. I came up with a campaign called #stepoutside which was aimed at parents and their toddlers.
The purpose was to encourage spending time outdoors, as there are so many beneficial factors about getting out and par-taking in activities (especially at such a young age).
With the digital age in full swing we are introducing devices such as iPads to children as young as 2/3 years old. This is a campaign which is meant to be eye- catching yet light hearted to get the initial target audiences attention. The light and pastel colour palette reflects the feel of the campaigns mission.