Lucy Moss
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WLMS Fashion — Brand Identity

As a second year project at university we were set a brief where in which we had to create a brand identity of a BA (Hons) Fashion student.

I teamed up with Gemma Williams had an idea of her brand name and I worked from there. I offered Gemma four options to choose from (which were all very bold and minimalist fitting with what we had discussed in various meetings) and we mutually decided that this chosen one fitted with what she wanted from her brand and the collection she was working on at the time.

Not only was a brand identity created but a list of other deliverables were created including; brand guidelines, a press release for Gemma’s latest collection ‘Unified’, as well as, swing tags and labels for her garment which were all created in print and featured in the collections shoot.

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